Keep Moving
Bold and unapologetic, blending edge with everyday cool.
PROJECT DESCRIPTION
Keep Moving is an urban-style e-commerce platform designed to showcase modern fashion and lifestyle products with a focus on delivering a seamless user experience. The platform caters to a dynamic audience seeking bold, contemporary styles, blending sleek design with functional performance to reflect the brand’s identity in the digital space
The focus was on building an intuitive, visually striking shopping experience that complements the brand’s urban aesthetic. Clean layouts, effortless navigation, and a streamlined interface were key to highlighting the products while creating an engaging and hassle-free journey for users.
- Type
- E-commerce
- year
- 2023
- Technologies
- ReactTailwindMySQL
- Role
- Development - Design
The Keep Moving ecommerce platform struggled with slow loading times and an outdated system that lacked an online inventory database. This resulted in frequent delays, overselling issues, and a frustrating user experience that drove potential customers away.
By implementing React for improved page speed and a robust database to manage real-time inventory updates, Keep Moving streamlined operations, eliminated order delays, and enhanced the overall shopping experience, leading to increased customer satisfaction and retention.
TYPOGRAPHY
Lato
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Lato was selected for this project due to its clean, modern feel, which aligns well with the streetwear focus of the e-commerce site. Its sleek design enhances the visual appeal while resonating with the target audience, offering a polished yet contemporary look that complements the brand’s identity.
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